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privacy policy
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privacy policy
Last Updated: July 22, 2026
(For the previous (March 27, 2025) version of this Terms and Conditions of Use, click here.)
We know that you care how information about you is used and disclosed, and we appreciate your trust. This Privacy Policy explains how Revolve Group, Inc. and its subsidiaries, including, Eminent, Inc. (dba Revolve Clothing and also dba superdown), FWRD, LLC, and Alliance Apparel Group, Inc. (collectively, "we," "us" or "our") collect, use and disclose information about you when you use our websites, networks, applications, mobile applications, online services, and other services provided by us ("Services"), participate in our brand ambassador program, or otherwise interact with us.
If you are a California resident, please see the "Note to California Residents" section below.
What information do we collect about customers?
Information that you provide
- Registration and Profile Information. When you create an account, place an order or request stylist appointments, we ask you for your name, email address, phone number, payment information, billing and shipping address, demographic information, and other information you choose to provide.
- Payment Information. When you make a purchase, we will collect that payment card information. Depending on your chosen payment option, we may use a third-party service provider that handles payments for us and will receive your payment card information.
- Other Information You Choose to Provide. We collect other information you provide us. For example, when you contact our Customer Service team, we may receive your name, email address, phone number, the contents of a message or attachments that you may send us, and other information you may choose to provide. We may also record your calls with our Customer Service team.
- Virtual Try On Information. If you use a virtual try on feature, we collect and process data from the images you provide through our service provider yRuler, including data that could be construed as a scan of your hand or face geometry. We collect and process this data for the purposes of assisting you in virtually trying on jewelry, sharing with others the images of you virtually trying on jewelry, and deciding whether to complete a purchase. yRuler stores this data on behalf of Revolve for up to thirty (30) days after you submitted an image for this feature. After thirty (30) days, this data is destroyed, unless we or yRuler are otherwise required by law or legal process to retain the data.
- Brand Ambassador Information. When you participate in our brand ambassador program, we may collect your name, email address, demographic information (such as age or gender), educational background, social media handle or username, and other information you choose to provide. If we issue gifts or other rewards to you, we also collect your shipping address, clothing and accessory sizes, and information included in an IRS Form W8 or Form W9, including Social Security Number. If we make any payments to you as part of a more formal arrangement, you may also provide us with other information, including bank account information, to receive those payments.
Information we collect when you use our Services
- Device Information. We receive information about the device and software you use to access our Services, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, and push notification tokens.
- Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages or other content you view, the searches you conduct, purchases you make, and the dates and times of your visits.
- Transaction Information. When you make, exchange, or return a purchase, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
- Information from Cookies and Similar Technologies. We and third-party partners collect information using cookies, pixel tags, and similar technologies to collect information about your interactions with the Services and our marketing communications. They also allow us to, for example, recognize and alert you if you leave items in your shopping cart. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services. For more details on our use of Cookies, and how to disable them, please see our Cookie Policy.
- User Feedback. We receive information about ratings and reviews that you post when you use our Services.
Information we infer
We may derive information or draw inferences about you based on information we collect about you. For example, based on your browsing or purchasing activities, we may infer your purchasing preferences, and based on your IP address, we may infer your approximate location.
Information we receive from third parties
- Information from Third Party Services. If you choose to link our Services to a third-party account, we may receive information about you, including your profile information, and your use of the third-party account. If you wish to limit the information available to us, you should visit the privacy settings of your third-party accounts to learn about your options.
- Other Third Parties. We may receive additional information about you, such as demographic data, from third parties such as data or marketing partners and combine it with other information we have about you.
How do we use the information we collect?
- To process and deliver purchases, returns, and backorders.
- To send you security alerts, shipping notifications, and other administrative messages, and to provide customer support.
- For marketing purposes, such as to send you information about products, promotions, surveys, news, and events that we think may interest you.
- To customize our Services and product offerings to present you with tailored content, such as to (i) remember your information so that you will not have to re-enter it during your visit or the next time you visit our website(s); (ii) provide customized advertisements, content, and information; (iii) monitor and analyze the effectiveness of our Services and third-party marketing activities; (iv) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (v) track your entries, submissions, and status in any promotions or other activities on our website(s);
- To monitor and analyze trends, usage and activities, and improve our Services and product offerings;
- To provide, maintain, and improve our products and Services, including customer service, including to create and manage an account on our Services;
- To record purchases that you have made through our Services;
- To allow you to post comments and communicate with us through our Services, including on our social media pages;
- To administer our brand ambassador program, including processing and delivering any gifted products;
- To facilitate the connection of third-party services or applications, such as social networks;
- To facilitate transactions and payments;
- To protect against fraud and unauthorized transactions, including by identifying potential unauthorized users and/or hackers; and
- For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
- Commonly-Branded Affiliates and Subsidiaries. We may disclose your information with our commonly-branded affiliates and subsidiaries for any of the purposes described in this Privacy Policy.
- Vendors and Service Providers. We may disclose any information we receive with vendors and service providers, for example to help us with the provision of our Services.
- Third Party App Integrations. If you connect a third-party application to our Services, we may disclose information with that third party.
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Advertising and Analytics Partners. We engage others to provide analytics services, serve advertisements, and perform related services across the web and other online services. To do this, we and our partners may use cookies, pixels, SDKs, and similar technologies to collect information about your use of our Services and other websites and online services, including your device identifiers, IP address, web browser and mobile network information, pages viewed, time spent on pages or other online services, links clicked, order information, items added to cart, and conversion information. This information is used to deliver advertising targeted to you on other companies’ websites and online services, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity. In addition to ad targeting activities that rely on cookies and similar technologies, we work with advertising partners to translate other identifiers, such as your email address or phone number, into a unique identifier that such partners can then use to show ads that are more relevant to you across the web and in other online services.
Depending on where you reside, you can opt out of ad targeting by following the prompts behind the Your Privacy Choices link in the site footer.
For more information about interest-based ads, and to learn about options for opting out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, please visit www.aboutads.info/choices (opens in a new tab) or, if you are in the EU, www.youronlinechoices.eu/ (opens in a new tab). You can also access any settings offered by your mobile operating system to limit ad tracking, or you can install the AppChoices mobile app to learn more about how you may opt out of personalized ads in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain laws. To learn more about the choices available to you with respect to these practices, see below section titled “Opting out of Targeted Advertising, Sharing and Sales.”
- Aggregated or De-identified Form. We may make certain automatically-collected, aggregated, or otherwise de-identified information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our users' interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Service. If we create any de-identified data and intend to treat it as non-personal data under US state privacy laws, we will maintain and use the information in de-identified form and not attempt to re-identify the information, except as required or permitted by law.
- As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (i) comply with law enforcement requests and legal process, such as a court order or subpoena or other lawful requests by public authorities, including to meet national security or law enforcement requirements; (ii) respond to your requests; or (iii) protect your, our, or others' rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through the Services.
- Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.
- Consent. We may also disclose your information with your permission or at your direction.
All of the above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties for the third parties’ own marketing purposes.
Your privacy rights and choices
Baseline rights
Depending on your jurisdiction and subject to certain limitations, you have the following rights with respect to the personal information we process about you:
- Request a copy of the personal information we hold about you (including as necessary to support your right of data portability),
- Request to know information about the categories of personal information we process about you,
- Request that we correct inaccurate data we have about you,
- Request that your data be deleted, and
- Withdraw consent for any processing where we have requested your consent.
If you would like to exercise any of these rights, you may submit your request at https://preferences.revolve.com/privacy(opens in a new tab). If we deny your request, you may appeal our decision by contacting us at privacy@revolve.com (please put “APPEAL” in your subject line). If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.
Opt out of targeted advertising, sharing, and sales
As described in the Advertising and Analytics Partners section above, we engage third parties to help serve you targeted advertisements on other properties. Some of these activities may be considered "sales" or "sharing" of your personal information or "targeted advertising" under certain US state privacy laws. We may also share your email address to help us perform targeted advertising on other platforms.
You have the right to opt-out of targeted advertising, sharing, and sales of your personal information by using the following link: Privacy Choices (opens in a new tab) or you may also opt out of cookie-based disclosures by visiting our Services with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control).
Account information
You may manage and update your information or close your account by emailing us at privacy@revolve.com.
Marketing communications
If you would prefer not to receive marketing emails sent by one of our brands, simply click on the unsubscribe link included at the bottom of any of those emails. If you opt out of receiving marketing emails, we may still send you other types of messages, such as purchase receipts, information about shipments, or emails about your account or participation in the brand ambassador program.
Please review our Text Messaging Program Terms & Conditions for more information about managing text messages received from one of our brands.
Cookies
We use cookies and similar tracking technologies, as described above. You can usually adjust your browser settings to remove or reject browser cookies. You can also adjust certain cookie settings by clicking here. Please note that removing or rejecting cookies could affect some of the functionality of our Services.
International transfers
The information we collect about you may be transferred to, and accessed from within, the United States and other countries, as permitted by applicable law. These countries may not offer the same level of data protection as your home jurisdiction. We will take steps to maintain an adequate level of protection for this information in the jurisdictions in which we process it. If you are in the European Economic Area ("EEA"), Switzerland, or the United Kingdom (“UK”), you may contact us as specified in the "Contact Us" section to obtain a copy of the safeguards we use to transfer personal information outside of the European Economic Area, United Kingdom or Switzerland.
Children's privacy
We do not knowingly collect, maintain, or use personal information from children under 16 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at privacy@revolve.com.
Contact information
Eminent, Inc. is the entity responsible for the processing of your information as described in this Privacy Policy. If you would like to exercise your rights please submit your request at https://preferences.revolve.com/privacy or by email at privacy@revolve.com. If you have any concern about our privacy practices, our use and disclosure practices, or your consent choices please contact us:
By Email at: privacy@revolve.com
By Mail at:
Telos Legal Corp.ATTN: Revolve Group, Inc.
13 W. Main Street
P.O. Box 953, Felton DE 19943
Phone: 1-888-442-5830 International: +1-562-926-5672
If you are in the EU, you may also contact our representative at:
Bird & Bird GDPR Representative Services SRL1050 Bruxelles
Belgium
EUrepresentative.revolve@twobirds.com
Notice of changes
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. If we make material changes, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.
Note to residents of certain US states
This section provides details about rights afforded to residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, and supplemental details about the personal information we collect about these residents. For individuals participating in our brand ambassador program, this section only applies to those individuals residing in California.
Additional disclosures
For details about the personal information we collect, including the categories of sources, please see the What Information Do We Collect About Customers section above. We disclose this information for the business and commercial purposes described in the How Do We Use the Information We Collect section above. We disclose this information with the categories of recipients described in the How Do We Disclose Information section above. Further details on our disclosures are provided below:
| Categories of Personal Information | Uses of Personal Information | Recipients of Personal Information |
|---|---|---|
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|
|
For brand ambassadors we also collect educational background and certain sensitive information, such as your Social Security number, which are used and disclosed as indicated in the above chart.
We may collect personal information that is considered "sensitive" under state privacy laws. However, any of this information that you voluntarily provide will not be processed in a way that would require us to provide a right to limit the use of sensitive personal information under state privacy laws.
Sales, sharing, and targeted advertising
We disclose certain categories of personal information to show you targeted ads on third-party properties and expand the reach and effectiveness of our own marketing campaigns. These disclosures may be deemed "sale," "sharing" or use of personal information for "targeted advertising" under state privacy laws. We have disclosed the following categories of personal information to the following categories of third parties for these purposes:
| Categories of Personal Information | Category of Third Parties |
|---|---|
|
|
To opt-out of these "sharing" and "sales," use the following link: Privacy Choices(opens in a new tab). We do not engage in sales, sharing or targeted advertising using personal information about consumers we know to be under the age of 16 (or higher where required by law). You can also opt out of cookie-based “sharing” or “sales” disclosures by visiting our Services with a legally-recognized universal choice signal enabled (such as the Global Privacy Control).
Privacy rights
You also have the right to request a copy of your personal information, to know more about the categories or specific pieces of personal information we process about you, request that we correct inaccurate data we have about you, and request that we delete your personal information. We will not discriminate against you for exercising these rights.
To exercise these rights, submit your request at https://preferences.revolve.com/privacy or email us at privacy@revolve.com. We will verify your request by asking you to provide information that matches information we have on file about you, such as your name, email address, order history, etc. Individuals in California may also designate an authorized agent to exercise these rights on your behalf, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.
If we deny your request, you may appeal our decision by contacting us at privacy@revolve.com (please put “APPEAL” in your subject line). If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.
Notice of financial incentives
We provide discounts, rewards, coupons, exclusive offers, or other benefits to customers who join our loyalty program or participate in certain promotional campaigns such as by signing up to receive our marketing emails or text messages. These offerings may constitute “financial incentives” or “bona fide loyalty programs” under certain state privacy laws (for simplicity, we refer to these offerings as financial incentives throughout this Privacy Policy). When you participate in a financial incentive, we collect relevant personal information from you, such as identifiers (like your email address or phone number) and commercial information (like your purchase preferences and interests or purchase history). We disclose this information to our marketing and advertising vendors so we can display ads that are targeted to your interests and preferences. [We also may disclose your commercial information to our program partners, data brokers, and other merchants.] You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you have the ability to opt-out at any time, such as by following the unsubscribe instructions in the applicable program's terms and conditions, our promotional emails and text messages, or contacting us at sales@revolve.com. If you request that we delete personal information that is essential to providing you with the financial incentive, we will not be able to provide you with such benefits going forward. For example, if you ask us to delete your email address, we will no longer be able to email you discounts, coupons, or other exclusive offers or benefits. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.
Data retention
We store the information we collect about you for as long as is necessary for the purposes for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.
Note to individuals in the EEA, UK and Switzerland
If you are in the EEA, UK or Switzerland, you have certain rights and protections under the law regarding our processing of your personal data. Please see the sections below for more details.
Legal basis for processing
We will only process personal data about you in accordance with the following legal basis:
- Necessity. As necessary to perform our responsibilities under our contract with you. For example, by processing your order and delivering the products you purchase.
- Legitimate Interest. When we have a legitimate interest in processing your personal data. For example, to communicate with you about changes to our Services or legal documents, to prevent fraud, or to provide, protect and improve our products and services. We only rely on our legitimate interests to process your Personal Information when these interests are not overridden by your rights and interests.
- Consent. If we request your consent to a specific processing activity (such as to send marketing emails), and you provide your consent in the manner indicated.
- Legal Obligation. In some cases, processing will be necessary for compliance with a legal obligation, such as response to legal process requests.
Data subject requests
You have the right to request a copy of the personal information we hold about you (including as necessary to support your right of data portability), request that we correct inaccurate data we have about you, request that your data be deleted, request to object to certain processing or request we restrict certain processing, and to withdraw consent for any processing where we have requested your consent. To exercise any of these rights, please email us at privacy@revolve.com.
Data retention
We store the information we collect about you for as long as is necessary for the purposes for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, the impact on the services we provide to you if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.
Questions or complaints
Please contact us at privacy@revolve.com if you have any questions or complaints. If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local data protection authority, please see:
- For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en(opens in a new tab)
- For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html(opens in a new tab)
- For individuals in the UK: https://ico.org.uk/global/contact-us/
Note to individuals in Canada
If you are a Canadian resident, this section applies to you.
Consent
By submitting personal information to us, our service providers, or our agents, you consent to the collection, use, disclosure, and transfer of your personal information in accordance with this Privacy Policy and as permitted or required by law.
You may withdraw your consent at any time to the collection, use, disclosure, or transfer of your personal information by contacting us as set forth in the Contact Information section above. If you withdraw your consent (or if you decide not to provide certain personal information), you acknowledge that we may not be able to provide you, or continue to provide you, with our Services or information that may be of value to you.
Access and correction
You have the right to (1) request to know more about and access your personal information and (2) request correction of inaccurate personal information. To request access or correction of your personal information, please email us at privacy@revolve.com. Once we receive the request, we will verify your request by asking you to provide information that matches information we have on file about you, such as your name, email address, order history, etc.
Canada’s anti-spam law
We will only send you commercial electronic messages (“CEMs”) where we have your express or implied consent to do so. Your consent to receive CEMs is implied where we have an existing business relationship with you, or you have reached out to us and made an inquiry within a certain time frame. You may unsubscribe from receiving CEMs at any time, by clicking the unsubscribe link on an email. If you opt out, we may still send you non-promotional messages, such as those about your account or our ongoing business relations.
Transfers out of Canada/Quebec
Your personal information may be stored, accessed, used and otherwise processed inside and outside of Quebec and/or Canada. When personal information is located outside Quebec and/or Canada, it may be subject to laws that have different standards of protection and may allow for foreign law enforcement and governmental access.
Automated decisions and residents of Quebec
If you are a resident of Quebec, we will inform you if we exclusively use automated processing to render a decision about you. You may also request information about the personal information used to make that decision, and request that the information be corrected.
